We’ve told you about the most popular car color in the United States, but what about Japan? Are the Japanese buying white in droves as much as Americans are? According to DuPont’s 55th Global Automotive Color Popularity Report, they certainly are. As you can see from the cart below, 24% of all vehicles purchased in Japan in 2007 were white. While white wasn’t as popular as silver in intermediate or compact/sports cars, or black in SUVs, it dominated in luxury cars and MPVs. In fact, white was even more popular in Japan than it was in the US!
